
Introduction: The CEO Shift
Making the leap into the CEO mindset is not about a title or status—it’s about transformation. It’s about stepping into the driver’s seat of your business and deciding you’re no longer going to let the day-to-day grind dictate your future. This is what I call the CEO shift: moving from reactive operations to intentional systemization.
It’s not easy. Trust me, I’ve been there. When you’re trying to create something new, something meaningful, it’s easy to get caught up in the hustle—putting out fires, juggling ten tasks at once, and wondering how you’re going to make it all work. But here’s the truth: hustle alone won’t get you where you want to go.
If you’re ready to create something bigger, something sustainable, you need systems. You need clarity. You need to shift from running on adrenaline to building on purpose. This is where SOPs—standard operating procedures—come in. They’re not just a tool; they’re a game changer, and I want to show you how.
Why Reactive Operations Will Hold You Back
When I first started out, I thought the harder I worked, the more I’d accomplish. I believed that success was about putting in the hours, doing all the things, and proving I could handle it all. But let me tell you what really happens when you operate like this. You burn out. You wake up exhausted, wondering how you’re going to get through the day. You start dropping the ball on things that matter, like quality or connection. And worst of all, you miss the bigger picture because you’re so busy surviving the day-to-day.
Reactive operations keep you in a constant cycle of playing catch-up. You’re always responding—reacting to problems, scrambling to meet deadlines, and improvising processes that should be second nature. It’s exhausting, and it doesn’t leave room for growth or creativity.
The Case for Intentional Systemization
What is Intentional Systemization?
Intentional systemization means you’re building a foundation. It’s about creating clear, repeatable processes that allow your business to run smoothly—whether you’re there or not. It’s about defining how things are done so you can focus on growing instead of just managing.
This concept has roots in organizational behavior theory, which emphasizes the importance of standardized processes in achieving operational efficiency (Gino, 2018). Research shows that businesses with strong systems are more likely to scale effectively and adapt to changes in their industries (Gulati, 2012).
How Systemization Transforms Your Business
It Creates Consistency. Clients and customers know what to expect, and that builds trust.
It Saves Time. You’re no longer figuring things out as you go; you’re following a roadmap.
It Paves the Way for Growth. Systems make it possible to delegate, onboard new team members, and scale.
SOPs: The Foundation of the CEO Shift
Why SOPs Are a Game Changer
SOPs are detailed instructions that guide you and your team through essential business processes. They ensure tasks are completed consistently and efficiently, which directly impacts the bottom line.
The Evidence Behind SOPs
According to research published in the Journal of Operations Management (Gulati & Puranam, 2009), businesses that implement SOPs experience fewer operational errors, better customer satisfaction, and faster growth rates. SOPs provide a framework for businesses to scale without compromising on quality.
How to Start Creating SOPs
Pick One Process: Start with something simple but impactful, like client onboarding or social media scheduling.
Document Every Step: Write down each task in detail, from start to finish.
Test and Refine: Use the SOP yourself or have a team member follow it to ensure clarity.
Organize and Store: Use tools like Notion to keep your SOPs accessible and categorized.
Review Regularly: Update your SOPs every six months to ensure they’re still relevant and effective.
Real-Life Impact of Systemization
A study in the Harvard Business Review highlights how intentional systemization can lead to better delegation and higher productivity. Companies with standardized processes were able to onboard new employees 40% faster and reduce training costs by 25% (HBR, 2017).
As an entrepreneur, you might think, “I don’t have a team yet, so why create SOPs?” But the truth is, SOPs aren’t just for teams—they’re for you. They help you reclaim your time, reduce stress, and focus on building your business instead of constantly managing it.
Making the CEO Shift
If you’re ready to make the shift, here’s where to start:
Focus on One Process: Choose a task that’s repetitive or time-consuming, and create an SOP for it.
Commit to Daily Action: Set aside 15 minutes a day to refine your systems. Small steps lead to big results.
Share and Collaborate: If you have a team or accountability partner, share your SOPs and ask for feedback.
Track Your Progress: Measure how much time and effort you save by following your systems.
Final Thoughts
The CEO shift isn’t about doing more—it’s about doing better. It’s about creating systems that allow you to lead with intention, focus on growth, and build something sustainable. SOPs are the foundation of that shift, and they’re your key to moving from reacting to leading.
Start today. Choose one process, write it down, and watch how it transforms your business. This is your moment to step into the CEO mindset and create something incredible.
Resources
Tools to Get Started
Notion: Organize and manage your SOPs.
Descript: Streamline podcast editing with easy-to-use tools.
Buzzsprout: Simplify podcast hosting and distribution.
Scholarly References
Gino, F. (2018). Rebel Talent: Why It Pays to Break the Rules at Work and in Life. Dey Street Books.
Gulati, R., & Puranam, P. (2009). Standardization vs. Adaptation in Operational Systems. Journal of Operations Management.
Harvard Business Review (2017). The Importance of Systems in Scaling Businesses. HBR Articles on Growth and Efficiency.
This is your time. Let’s make the shift together.
xoxo, Sarah Beth Herman

Disclaimer:The information provided in this blog is for informational purposes only and does not constitute professional advice. Readers should consult with appropriate professionals for specific advice tailored to their circumstances. All efforts have been made to ensure the accuracy of information and references; however, errors may occur. If you notice any inaccuracies or would like to suggest updates, please contact us at hey@sarahbethherman.com.
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